Custom Research

  
As the security industry consolidates further into larger, professionally managed corporations, and as the home automation industry emerges from its entrepreneurial beginnings to a mature level of development, companies of all sizes and types will depend increasingly on their research budgets to unlock new paths to growth.

J.P. Freeman is uniquely qualified to find these potentials. Download the Custom Order Form.

Market Research

Finding answers to today's changing market conditions is not an option for the well-managed company -- it is an obligation to shareholders.

  • Is it possible that a competitor's new product is preferred by customers?
  • Is it advisable to widen a market by opening a new distribution channel?
  • Can a new distribution concept succeed in current market conditions?
  • How large is a particular market, and how fast is it growing?
  • How fast is a competitor's new product penetrating my market?
  • What is the pricing outlook for an aging technology?
  • Is it time for a security or home automation maker to diversify into another market?
  • How large is a market for a new product, and who are the competitors?
  • Is a popular manufacturer's product still competitive?
  • Is a new market niche large enough to justify an allocation of resources?
  • Is a utility company better advised to acquire a supplier or to joint venture with one in its region?
Answers to questions such as these are common in the market research work of J.P. Freeman and are at the root of improving an organization's business.

Market Research Services

J.P. Freeman's research capabilities are extensive. From product research to customer satisfaction investigations to market size assessments to the focus grouping of new business concepts, Freeman research is conducted in accord with the highest professional standards of reliability and statistical confidence levels. And Freeman's unique ability to interpret what research suggests can be of the greatest value to a company's strategic plans.

Among Freeman research capabilities are the following:

  • Product Acceptance
  • Channel Expansion
  • Competitive Appraisals
  • Profitability Assessments
  • Distribution Level
  • Niche Opportunities
  • Category Growth
  • Market Size & Shares
  • Promotional Impact
  • Global Potentials
  • Technology Assessments
  • Strength/Weakness Evaluations
  • Diversification Opportunities
Using creative yet proven and practical approaches to solving problems, Freeman research reports have been awarded major industry honors, and the company's private consulting work has continually met with enthusiastic approval for its positive impact on business planning.